LINE廣告 AI代理功能 服務條款

本《LINE廣告AI代理功能服務條款》（下稱「本條款」）記載使用由LY Corporation及/或其指定之關係企業（合稱「本公司」）提供之LINE 廣告AI 代理 (LINE Ads AI Agents)（定義詳第1.1條）之條件。本條款適用於使用「LINE Ads Platform」（下稱「本服務」）之客戶（下稱「客戶」）。

本條款應與《LINE Ads Platform廣告主使用條款》（下稱「廣告條款」，詳https://tw.linebiz.com/terms-and-policies/LAP-ads-terms/）併同適用，若本條款與廣告條款之間有所歧異，應以本條款為準。此外，除非本條款另有定義外，本條款使用之用語定義與廣告條款之記載相同。欲使用本功能（定義詳第1.1條）之客戶，應於申請使用本功能時，透過本公司另行指定之方式同意本條款；經本公司核准申請後，本條款內容即構成服務契約（定義詳廣告條款第2.1條）之一部分。

 

第1條（本功能之概述）

1. LINE廣告AI代理 (LINE Ads AI Agents) 提供生成式AI功能（AI定義詳第5.1條），於本服務內支援客戶之廣告活動（專案）設計、創意素材製作、成效分析及報告生成，包括但不限於下列功能（合稱「本功能」）：

1. 廣告自動生成（Campaign Agent）：運用生成式AI自動生成廣告設定、架構建議及相關推薦之功能；

2. 網址內容擷取（Creative Agent）：客戶輸入指定網站網址後，系統自動擷取並分析該網站所含圖片、文字或其他素材之功能；

3. AI分析與報告（Report Agent）：分析廣告資料並輸出生成式報告（下稱「AI報告」）之功能。

2. 本功能之全部或部分可能透過第三方（OpenAI, L.L.C.、OpenAI OpCo, L.L.C.及Google L.L.C.；下稱「第三方生成式AI服務」）所提供之API或服務執行。

第二條（生成內容之性質與客戶確認事項）

1. 客戶瞭解並同意，透過本功能由AI生成或處理之專案設定、創意素材、分析結果、AI報告或其他內容（合稱「生成內容」），可能存在不正確、過時、主觀、歧視性、不適當或侵害第三方權利之情形。

2. 本公司對生成內容之可靠性、正確性、完整性、時效性、實用性、特定用途適用性或持續性不作任何明示或默示保證。客戶應於使用前審核生成內容，必要時進行修改、刪除或替換，並對最終廣告內容、提交之創意素材及所有法律後果承擔全部責任。

3. 生成內容僅屬技術輔助產出，不代表本公司之立場、保證或推薦。

第三條（網址輸入、爬取及網站內容之蒐集/使用）

1. 為廣告製作、創意生成、分析或優化之目的，本公司得自動搜尋、爬取、掃描、下載及處理客戶提交之廣告相關網站網址（下稱「標的網址」），並蒐集及使用該網頁所含內容（包括但不限於圖像與文字；合稱「標的網站內容」）。客戶輸入標的網址即代表其瞭解並同意本公司將掃描、下載及處理該網頁之圖像與文字。

2. 若標的網址指向之網頁或網站禁止或限制前述搜尋、爬取、下載或處理行為，客戶同意不輸入該網址。客戶進一步確認，若本公司因任何原因無法執行此類搜尋或爬取，將可能無法發布或投放廣告。

3. 客戶同意於本公司執行搜尋或爬取期間不得變更或修改投放內容或網頁內容，並瞭解爬取當下之內容可能與後續內容存在差異，本公司對這些差異概不負責。

4. 若標的網站內容涉及個人資料，客戶於輸入標的網址前，應取得相關當事人必要同意，並確保符合日本《個人資料保護法》（2003年5月30日第57號法律）及其他適用於個人資料處理之法規、命令及指引。

5. 客戶聲明並保證其具備標的網站內容之所有必要權利與授權，且有權授權本公司使用該等內容；本公司依本條款使用該等內容不會侵害任何第三方權利。若客戶違反前述保證，應承擔由此產生之任何及所有請求、損害賠償、責任及費用（包含合理律師費），並應賠償本公司，並使本公司免受損害。

6. 本公司對客戶因本公司執行或未能執行搜尋或爬取行為所產生或與其相關之損害概不負責（本公司之故意不當行為或重大過失情況除外）。

第四條（第三方生成式AI服務與跨境傳輸）

1. 客戶瞭解並同意，本功能可能由第三方生成式AI服務提供技術支援。本公司不擁有該等第三方技術，由該等第三方蒐集、處理或提供之資訊可能受該等第三方之條款與政策所拘束。

2. 客戶同意於使用本功能時遵守第三方生成式AI服務之條款與政策（含後續更新），並應自行確認符合所有適用法律之責任。

3. 客戶瞭解並同意，於提供本功能之必要範圍內，客戶輸入之資訊、標的網址、標的網站內容及生成內容之全部或部分資料，可能被傳輸至第三方生成式AI服務所在國家或地區（含美國）進行處理，且本公司得依據第三方服務之設定於必要時傳輸資料。

4. 對於因使用或無法使用該等第三方生成式AI服務所產生或與其相關之任何作為、不作為、錯誤、不正確、延遲、服務中斷、安全事件、資料遺失、不合規或其他損害，本公司概不負責。

5. 本公司不保證任何第三方生成式AI服務之持續可用性、效能或合規性，並得自行決定變更、替換、暫停或終止整合該等服務。

第五條（AI之使用、授權、衍生資料及使用限制）

1. AI之定義：本條款所稱「AI」係指人工機器模擬人類認知功能（包括但不限於感知、學習、推理、決策及行動）以執行任務之技術或功能。

2. 客戶之聲明與保證：客戶聲明並保證：

1. 客戶提供或指定由本功能處理之任何內容（包含標的網址/標的網站內容/創意素材/文字等）不侵害任何第三方之著作權、專利、商標、營業秘密或其他權利，且不違反任何適用法律；

2. 使用本功能時，客戶不得提供、處理、利用或以其他方式向本公司揭露任何未經合法處理之第三方個人資料或任何機密資訊；

3. 使用本功能前，客戶應審查並移除內容中任何未經合法處理之第三方個人資料或任何機密資訊。客戶使用本功能及所產生之內容不得違反廣告條款（含服務中斷/暫停相關約定）或其他適用規則，如有違反，客戶應承擔所有法律責任及後果。

3. 授權：客戶授予本公司一全球性、永久性、不可撤回、可轉讓且可轉授權（限於本公司之關係企業）之權利與授權，得為下列目的，使用、重製、修改、創作衍生著作（包括但不限於AI相關使用，如文字/圖像生成、機器學習、模型訓練及檢索增強生成（RAG））、改作、編輯、校正、公開傳輸、公開播送、公開展示及散布與本功能相關之客戶輸入與輸出內容（含生成內容）：

1. 提供及維護本服務與本功能；

2. 改善本公司產品及/或服務（包括分析、校準及提升品質）；

3. 排除故障與維護安全；

4. 偵測及審查不當內容；及

5. 本公司相關服務條款及隱私權政策允許之其他目的。

4. 於法律允許之範圍內，客戶同意不行使其可能對前述輸入與輸出內容所享有之任何隱私權、公開權、人格權或類似權利。

5. 衍生資料與智慧財產權：本公司或其指定人員擁有與下列項目（合稱「衍生資料」）相關之全部智慧財產權：

1. 本功能及其AI功能；

2. 這些AI功能之學習模型；

3. 本公司以本功能為基礎建立或產生之其他資料。

6. 除經本公司書面明示同意外，只有本公司可以使用衍生資料。

7. 使用限制：客戶只能將生成內容用於廣告投放及與本公司服務相關之必要營運目的，不得用於任何其他用途，包括但不限於生成提示詞或訓練其他AI或機器學習模型。

第六條（免責聲明、審查與合規義務）

1. 本公司不保證生成內容不侵害第三方權利，亦不保證生成內容不含不正確或不適當內容。客戶應自行決定修改、刪除或替換生成內容，並對最終廣告創意內容及相關法律責任承擔全部責任。

2. 本公司不保證任何含生成內容之廣告創意能通過本公司制定之廣告刊登規範 。客戶即使使用本功能，仍應遵守本公司廣告刊登規範、發布準則及其他規則與指引。

第七條（資料保存與使用）

本公司得將客戶使用本功能時之輸入與輸出內容（含標的網址、標的網站內容之擷取結果及生成內容）儲存於本公司資料庫，並用於防止非法活動、分析、或開發及改善本公司服務之目的。

第八條（客戶責任、賠償與損害）

1. 若因客戶使用本功能或生成內容而產生任何第三方申訴、請求、訴訟、損害賠償或其他爭議，客戶應自行負責處理該等事件及負擔相關費用。

2. 若本公司因前述情事遭受任何損害（含合理律師費、行政罰鍰、第三方請求、利益損失等），客戶應賠償並使本公司免受損害。

3. 除本公司存在故意或重大過失外，對於客戶因使用本功能所產生之損害，本公司概不負責。

第九條（本功能之中斷與暫停）

1. 本公司得基於系統維護、設備故障、通訊/網路中斷、第三方生成式AI服務故障或其他不可歸責於本公司之事由，中斷或暫停提供本功能之全部或一部。

2. 若客戶違反本條款或廣告條款，或本公司合理認定客戶使用行為可能產生合規風險、侵權風險或嚴重干擾本服務運作時，本公司得暫停或限制客戶使用本功能，並視情況採取必要措施（包括但不限於拒絕輸出內容、停止爬取或停止生成報告）。

第十條（費用）

本功能原則上免費提供；惟客戶使用本功能所需之通訊費用、設備成本及其他支出，均應由客戶自行負擔。

第十一條（修訂）

本公司得於必要時或依據適用法律之規定，透過公告或通知方式修訂本條款。屆時，本公司將透過本功能提供之頁面、本公司網站公告，或透過本公司指定之通知方式，向客戶告知本條款修訂後之內容及生效日期。本條款之修訂版本將於該生效日期起正式生效。

實施日期：2026年3月9日

 

These LINE Ads AI Agents Feature Terms of Service (these “Terms”) set forth the conditions for use of the LINE Ads AI Agents (as defined in Article 1.1) provided by LY Corporation and/or its affiliates designated by LY Corporation (collectively, the “Company”). These Terms apply to the customers who use the LINE Ads Platform for Advertiser (the “Service”), (the “Customer”).

 

These Terms shall be applicable together with the LINE Ads Platform for Advertiser Terms of Use (hereinafter referred to as the “Ads Terms”, https://tw.linebiz.com/terms-and-policies/LAP-ads-terms/), and, in the event of any inconsistency, etc., between these Terms and the Ads Terms, these Terms shall prevail. In addition, definitions of terms as used herein shall be in accordance with the Ads Terms, unless otherwise set forth herein. A Customer who wishes to use the Feature (as defined in Article 1.1) shall agree to these Terms upon making an application for use of the Feature, using the method separately designated by the Company, and, upon the Company’s approval of such application, the contents of these Terms shall form a part of the Service Agreement (Article 2.1 of the Ads Terms).

 

Article 1 (Overview of the Feature)

1. The LINE Ads AI Agents provides generative AI (as defined in Article 5.1) functions to support the Customer’s advertising activities (campaign) design, creative material production, performance analysis, and report generation within the Service, including, without limitation, the following functions (collectively, the “Feature”):

   1. Campaign Auto-Generation (Campaign Agent): a function that uses generative AI to automatically generate suggestions for campaign settings, structures, and related recommendations;

   2. URL Content Extraction (Creative Agent): a function by which the Customer inputs a specified website URL and the system automatically extracts and analyzes images, text, or other materials contained on that website; and

   3. AI Analysis and Reporting (Report Agent): a function that analyzes the foregoing data and outputs a generative report (the “AI Report”).

2. All or part of the Feature may be implemented through APIs or services provided by third parties (OpenAI, L.L.C., OpenAI OpCo, L.L.C., and Google L.L.C.; “Third-Party Generative AI Services”).

 

Article 2 (Nature of Generated Content and Customer Acknowledgements)

1. The Customer understands and agrees that the campaign settings, creative materials, analysis results, AI Report, or other content generated or processed by AI through the Feature (collectively, the “Generated Content”) may be inaccurate, outdated, subjective, discriminatory, inappropriate, or may infringe third-party rights.

2. The Company makes no express or implied warranty regarding the reliability, accuracy, completeness, timeliness, usefulness, fitness for a particular purpose, or continuity of the Generated Content. The Customer shall review the Generated Content and, where necessary, modify, delete, or replace it before use, and shall bear all responsibility for the final advertising content, submitted creatives, and all legal consequences thereof.

3. The Generated Content is merely a technical assistance output and does not represent the position, warranty, or recommendation of the Company.

 

Article 3 (URL Input, Crawling, and Collection/Use of Website Content)

1. For the purpose of ad creation, creative generation, analysis, or optimization, the Company may automatically search, crawl, scan, download, and process the website URL related to the advertisement submitted by the Customer (the “Target URL”), and collect and use the content contained on the webpage (including, without limitation, images and text; collectively, the “Target Website Content”). By entering a Target URL, the Customer acknowledges and agrees that the Company will scan, download, and process images and text on that webpage.

2. If the webpage or website indicated by the Target URL prohibits or restricts the foregoing searching, crawling, downloading, or processing, the Customer agrees not to enter such URL. The Customer further acknowledges that if the Company is unable to perform such searching or crawling for any reason, the advertisement may not be posted or delivered.

3. The Customer agrees that the Customer shall not change or modify the delivery content or webpage content while the Company performs searching or crawling, and understands that the content at the time of crawling may differ from the content thereafter, and the Company shall not be responsible for such differences.

4. If the Target Website Content contains personal information, the Customer shall, before entering the Target URL, obtain any required consent from the relevant individuals and ensure compliance with the Act on the Protection of Personal Information (Act No. 57 of May 30, 2003) and other applicable laws, orders, and guidelines regarding the handling of personal data.

5. The Customer represents and warrants that the Customer holds all necessary rights and authorizations to the Target Website Content and to authorize the Company to use such content, and that the Company’s use under these Terms does not infringe any rights of third parties. If the Customer breaches the foregoing warranty, the Customer shall be liable for any and all claims, damages, liabilities, and expenses (including reasonable attorneys’ fees) arising therefrom, and shall indemnify and hold harmless the Company.

6. The Company shall not be liable for any damages suffered by the Customer arising from or related to the Company’s performance of, or inability to perform, searching or crawling (except in cases of the Company’s willful misconduct or gross negligence).

 

Article 4 (Third-Party Generative AI Services and Cross-Border Transfers)

1. The Customer understands and agrees that the Feature may be technically supported by Third-Party Generative AI Services. The Company does not own such third-party technologies, and information collected, processed, or provided by such third parties may be subject to their own terms and policies.

2. The Customer agrees to comply with the terms and policies (including updates thereto) of the Third-Party Generative AI Services when using the Feature and shall be solely responsible for confirming compliance with all applicable laws.

3. The Customer understands and agrees that, to the extent necessary to provide the Feature, all or part of the Customer’s input information, Target URL, Target Website Content, and Generated Content may be transmitted to and processed in the countries or regions where the Third-Party Generative AI Services are located (including the United States), and the Company may transmit data as necessary in accordance with the third-party service settings.

4. The Company shall not be liable for any acts, omissions, errors, inaccuracies, delays, service interruptions, security incidents, data loss, regulatory non-compliance, or other damages arising out of or in connection with the use of or inability to use such Third-Party Generative AI Services.

5. The Company does not guarantee the continued availability, performance, or compliance of any Third-Party Generative AI Services, and may modify, replace, suspend, or discontinue integration with such services at its discretion.

 

Article 5 (Use of AI, License, Derivative Data, and Use Restrictions)

1. Definition of AI: “AI” as used in these Terms means technology or functions by which artificial machines simulate human cognitive functions (including, without limitation, perception, learning, reasoning, decision-making, and action) to perform tasks.

2. Customer Representations and Warranties: The Customer represents and warrants that:

   1. any content provided by the Customer or designated for processing by the Feature (including the Target URL/Target Website Content/creatives/text, etc.) does not infringe any third party’s copyrights, patents, trademarks, trade secrets, or other rights, and does not violate any applicable laws;

   2. when using the Feature, the Customer shall not provide, process, use, or otherwise disclose to the Company any third-party personal information that has not been lawfully processed, or any confidential information; and

   3. before using the Feature, the Customer shall review and remove any such third-party personal information that has not been lawfully processed or any confidential information contained in the content. The Customer’s use of the Feature and the Generated Content shall not violate the Ads Terms (including provisions regarding service interruption/suspension) or other applicable rules, and if there is any violation, the Customer shall bear all legal liability and consequences.

3. License: The Customer grants the Company a worldwide, perpetual, irrevocable, transferable, and sublicensable (limited to its affiliates) right and license to use, reproduce, modify, create derivative works (including, without limitation, AI-related uses such as text/image generation, machine learning, model training, and retrieval-augmented generation (RAG)), adapt, compile, edit, publicly transmit, publicly broadcast, publicly display, and distribute the Customer’s inputs and outputs in connection with the Feature (including the Generated Content) for the following purposes:

   1. providing and maintaining the Service and the Feature;

   2. the Company’s products and/or services improvement (including analysis, calibration, and quality enhancement);

   3. troubleshooting and security maintenance;

   4. detection and review of inappropriate content; and

   5. other purposes permitted under the Company’s relevant terms of service and privacy policy.

4. To the extent permitted by law, the Customer agrees not to exercise any privacy, publicity, moral, or similar rights that the Customer may have in the foregoing input and output content.

5. Derivative Data and Intellectual Property Rights: The Company or any person designated by the Company owns any and all intellectual property rights relating to the following (collectively, the “Derivative Data”):

   1. the Feature and its AI functions;

   2. the learning models for such AI functions; and

   3. other data established or generated by the Company based on the Feature.

6. Except as expressly agreed in writing by the Company, only the Company may use the Derivative Data.

7. Use Restrictions: The Customer may use the Generated Content only for ad delivery and necessary operational purposes in connection with services provided by the Company, and shall not use it for any other purpose, including, without limitation, generating prompts or training other AI or machine learning models.

 

Article 6 (Disclaimers, Review, and Compliance Obligations)

1. The Company does not warrant that the Generated Content does not infringe third-party rights, nor does it warrant that the Generated Content is free from inaccuracies or inappropriate content. The Customer shall modify, delete, or replace the Generated Content at the Customer’s own discretion and shall be solely responsible for the final advertising creatives and any related legal liabilities.

2. The Company does not guarantee that any advertising creatives containing Generated Content will pass the ad review standards established by the Company. Even if the Customer uses the Feature, the Customer shall comply with the Company’s ad standards, distribution guidelines, and other rules and guidelines.

 

Article 7 (Data Retention and Use)

The Company may store the Customer’s inputs and outputs used in connection with the Feature (including the Target URL, extracted results of the Target Website Content, and Generated Content) in the Company’s database, and use them for the purposes of preventing unlawful activities, analysis, or development and improvement of the Company’s services.

 

Article 8 (Customer Responsibility, Indemnification, and Damages)

1. If any complaint, claim, lawsuit, damages, or other dispute arises with a third party in connection with the Customer’s use of the Feature or the Generated Content, the Customer shall handle such matter at the Customer’s own responsibility and expense.

2. If the Company suffers any damage as a result of the foregoing (including reasonable attorneys’ fees, administrative fines, third-party claims, lost profits, etc.), the Customer shall compensate and indemnify the Company.

3. Except in cases of the Company’s willful misconduct or gross negligence, the Company shall not be liable for any damages incurred by the Customer arising out of the Customer’s use of the Feature.

 

Article 9 (Feature Interruption and Suspension)

1. The Company may interrupt or suspend provision of all or part of the Feature due to system maintenance, equipment failure, telecommunications/network interruptions, failures of Third-Party Generative AI Services, or other causes not attributable to the Company.

2. If the Customer violates these Terms or the Ads Terms, or if the Company reasonably determines that the Customer’s use may create regulatory risk, infringement risk, or materially interfere with operation of the Service, the Company may suspend or restrict the Customer’s use of the Feature and may take necessary measures as appropriate (including, without limitation, refusing outputs, stopping crawling, or stopping report generation).

 

Article 10 (Fees)

In principle, the Feature is provided free of charge; however, any communication fees, equipment costs, or other expenses required for the Customer to use the Feature shall be borne by the Customer.

 

Article 11 (Amendments)

The Company may amend these Terms as necessary and in accordance with applicable laws by announcement or notice. In such case, the Company shall inform the Customer of the contents of the amended version of these Terms, as well as the effective date of said amendment, by indicating the same on a screen provided by the Feature or on the Company’s website, or by notifying the Customer by using the method prescribed by the Company. The amended version of these Terms shall become effective as of the effective date thereof.

 

 

Enacted on March 9, 2026